The house of Azzaro was founded in 1967 by Loris Azzaro, who not only designed for the label but was also the man behind the labels business success. Over the course of his long spanning career, Azzaro built a strong celebrity following, dressing iconic beauties like Sophia Loren, Raquel Welch and Marisa Berenson. Some of his trademarks include alluring colors, ornate beading and daring cut-outs. Famous for his sparkling embroidery and signature "Three Rings" dress, the name Azzaro is synonymous with timeless elegance and continues to bring luxurious simplicity to the fashion world. Today, Azzaro's creative director is Maxime Simoens.