As a daughter of a master tailor, Russia-born Irene Luft inherited her mother's passion for fashion. Irene graduated with distinction from the renowned German Master Craftsmen School for Fashion and the “Akademie für Mode & Design“, apprenticed with couture artisans, and worked for several international brands. Thereafter, she founded this eponymous, luxury Prêt-à-Porter brand based in Munich. The Irene Luft woman is modern, elusively feminine and romantic, but with attitude to match. Her signature style includes lavish lace and creative play with transparencies.