Jean-Paul Gaultier is a French fashion designer. At 18, he worked for Pierre Cardin and then on to Jacques Esterel and Patou. In 1976, Gaultier debuted his own collection, but he did not officially launch his own label until 1982. He is known for a revolutionary in fashion, systematically calling into question clichés, standards, codes, conventions and traditions. He is renowned for his reinvented corset, the man skirt, and Madonna's icon conical bras. Gaultier has also covered diverse genres, encompassing everything from the hypersexual to the transgender, and promotes an impressive message of freedom: be yourself, whatever traits nature and nurture may have bestowed upon you! In 2003, he became head designer at Hermes where he worked until 2011. Diet Coke appointed Gaultier as its new creative director in 2012.