Founded by Kristina Fidelskaya in early, this eponymous label was created with the simple desire to reignite femininity and elegance in everyday dressing for woman of the world. In 2012, as a full time mother of two, Fidelskaya decided to follow her dream of becoming a fashion designer by enrolling in the renowned design university in Dubai, ESMOD. After completing her studies, in AW'15, she launched her first collection inspired by the idea of contemporary elegance and femininity. Shortly thereafter, the label took the UAE by storm and the brand's story began. Today, Kristina Fidelskaya is recognised as a fashion visionary, style icon, mother and businesswomen. The brand continues to offer luxurious, ready-to-wear designs mastered in Italy to suit the multi-faceted lifestyles of a vibrant metropolitan woman, as well as shoes, jewellery, bags, perfume and more.