In 1932, Nina Ricci and her son Robert Ricci established their atelier in Paris. In the early days, Nina Ricci worked according to the following motto: "Be Yourself, Before Being Seen", and aimed her collections at a predominantly bourgeois audience, who were more conscious of quality than extravagance. From 1932-1939, the brand grew from 25 to 150 employees and from 4 to 12 ateliers, and Ricci became a go-to designer for the stars of French cinema. In the 1950s, with the introduction of Jean-Francois Crahay as creative director of the house, its recognition as one of the leading luxury brands in Paris was ensured. When Jean-Francois Crahay left Nina Ricci in 1963, his successor, Gerard Pipart, preserved Robert Ricci's vision for the fashion house to "cater to women rather than using them for catering". The signature style of the house was truly established at this stage, with romantic pieces made from the best fabrics like organza and chiffon, dyed in soft hues. Having retired in 1954, Nina Ricci died in 1970 when the brand she has started was at the height of its fame. By 1994, Robert Ricci, who had become a talented perfumer as well as being an accomplished businessman, transformed the family business into a retail empire. Bought by the Puig Beauty and Fashion Group in 1998, the brand has seen numerous, talented creative directors since then, including Nathalie Gervais, James Aguiar, Lara Nilsson, Olivier Theyskens, and Peter Copping. Creative directors, Rushemy Botter and Lisi Herrebrugh, took the reins at Nina Ricci in 2018.