Daniela Karnuts used to wonder why men can order a beautifully tailored bespoke suit in Savile Row, while women's choice is limited to the season's style and colours. She founded her London-based label, Safiyaa in 2011 as the basis for a chic and sophisticated wardrobe. Safiyaa celebrates femininity with striking silhouettes, luxury fabrics and rich colours - fused with master tailoring to create a demi-couture collection for day to night. 'Safiyaa stands for timeless elegance, with garments lovingly handstitched, piece by piece. Our vision is that Safiyaa becomes to dresses what Savile Row is to suits.'